Today, if you don’t have an Internet presence, it looks like you don’t exist. And the truth is that this statement is not badly misguided. More and more businesses are realizing the importance of a website and launching into its presence. But, for a fashion? Why is everyone doing this? Or are there compelling reasons to have it?
On this occasion, we would like to talk to you why it is important to have a website for business. In other words, the reason why many companies have a website on the Internet is to have a presence, but also for other reasons.
What is a website?
First of all, you need to know what a website is. Also called a web page, It is a space on the Internet related to your business. We can say that it is like an annex, or a way to have a virtual image of your business on the Internet.
This website can be in different forms, from a simple web page to eCommerce, blogs, social networks, etc. The goal is to bring your company closer to all those browsing the Internet. And if we consider now, when people need something, they go to their mobile or computer to open a browser and look for it, the website becomes something like a result of some huge “yellow pages” that are networks.
Now, having an Internet presence does not predict that you will have clients, or that your business will grow. So why does it matter?
Why should businesses have a website?
A brand doesn’t just think to think “short term” now. You also need to have a prospect of your business through networks, and that means having a good website. If you consider all the time a person spends browsing the Internet, on social networks, etc., you will know that your store, business, company … also has a space there and they can visit it is important.
If you also consider that technology is becoming the “base” of many, a website can mean the difference between the success and survival of a business and its total collapse.
That’s not all. You will also improve your image. Because you will give the feeling that you care because your customers reach you from many different channels: mobile phone, email, website … And help them feel that you care about your business.
The benefits of having a website for your business
You may still be reluctant to have a website for your business. You may think it’s too small, or that you’ll cover more than you can handle. but it is certainly not so. Having a page on the Internet does not mean that work will “rain on you”. It also doesn’t mean they’ll get to know you more if you don’t advertise it.
But you will get some benefits that, otherwise, you wouldn’t get them any other way:
You reach the whole world with your website
Your business is located in a certain area. If you have a physical location, or you work without it but from home, the normal thing is that they only know you in your neighborhood or, more importantly, in your city. But getting out there is more complicated. Except for a website.
So, You have not only reached the whole country, but the whole world. Anyone can go to your website, visit it and see what you are doing. And this means that your subscribers will increase, your visitors and yes, also what you can earn on the page.
You passively earn money from your website
Didn’t you think about it? A website can also bring you an economic benefit. Of course, you must be careful about the type of advertising or how to earn that bonus, because it has to go in accordance with the image you want to give.
But, for example, Google advertising, advertisers, sponsors … are some options that affect your business and can make a website profitable (or even cost you).
You can sell your products and/or services
This is probably what we associate most with a website and a business, the possibility of Communicate your products and services so that others come, see them and buy them. And yes, believe it or not, it works well.
If you also care a little about the page, you update it often, you provide it with quality content, etc. The positioning will definitely increase and this means that more people will come to your website and buy more (which means you will have more sales).
You give them a way to communicate with you on your website
Because on a website you can have an email, you can have the opportunity to leave comments about the products you bought, you can enable a chat or even have WhatsApp to ask you questions. Actually, there are many options.
That, in a local store, will remain only on the phone, on the site or email (if they ask, of course). Therefore, you can deliver to customers, and even give advice, write tricks on your products or services and create content that is useful for the customers you have. And without needing to wait for you to attend the store, you do it online.
Moreover, it is a way to access your business open 24 hours a day, 365 days a year (another one if it jumps). So you don’t have to rely on your business being open to expose what you sell, on the web they can see it and buy it. Or “sign up” to visit your business when you open.
In the era in which we live, where everyone is glued to a phone, a tablet or computer, business is no longer “seen” by people. In fact, you definitely understand us when we tell you that, today, when you go out on a site, the majority of people you meet are looking at a mobile phone. They don’t look in the shop windows, they don’t notice them, but they can be on that shop’s website.
So, if your store isn’t where the eyes of today’s users are, how can you compete and make your business profitable? This is why a website is so important today.